BRAZIL, THE #1 MARKET IN LATAM
A $ 153 billion e-commerce market, the largest country in Latin America represents a complex, but tremendously lucrative market. Discover the key points every foreign merchant should know when expanding their business to Brazil. With PagSeguro, you can successfully start selling or increase sales to Latam’s main market.
Make the most of Brazil's opportunities
171M internet user
The highest number
of potential online customers in the continent.
128M online shoppers
With 75% e-commerce penetration, Brazil is the biggest market in number of e-commerce consumers in Latam.
96% banking penetration
Opening up e-commerce access to even more people.
Market
variety
Brazilians are heavy consumers of e-commerce, streaming, online gaming, and other digital goods, and are always seeking product variety and competitive prices.
Local payments are fundamental for reaching full potential
Even with banking penetration rising, Brazil still has a high number of people without access to credit cards (especially internationally-enabled ones). Thus, offering local payment methods — from innovative instant payment method Pix and the rise of e-wallets to traditional domestic-only debit cards and boletos — is fundamental to reach the entire consumer base of the country.
With PagSeguro, you can navigate this challenging scenario and make the most of Brazil's opportunities.
Domestic credit cards | 46% | 37% | |
Pix | 15% | 31% | |
E-wallets | 12% | 10% | |
Cash vouchers | 11% | 8% | |
International credit cards | 10% | 8% | |
Buy Now Pay Later | 2% | 4% | |
Debit cards | 2% | 1% | |
Bank transfers | 1% | 0% | |
Others* | 1% | 0% |
* Includes prepaid cards, direct carrier billing, cash on delivery, and other miscellaneous payment methods
Unlock Brazil's payment landscape with PagSeguro's solutions
The reliability you deserve
PagSeguro is PagBank's (NYSE: PAGS) international division, one of the biggest fintech companies in Latam. Besides local payment solutions for foreign companies selling to Latam, it’s also a leading company of online payment methods and solutions for e-commerce, virtual stores, and physical commercial establishments in Brazil with over 7 million merchant customers, and 14M account holders in the second biggest digital bank in Brazil.
Also, it’s part of UOL GROUP, the leading Internet enterprise in Brazil with 108M unique users per month.