Brazil Illustration

A $ 153 billion e-commerce market, the largest country in Latin America represents a complex, but tremendously lucrative market. Discover the key points every foreign merchant should know when expanding their business to Brazil. With PagSeguro, you can successfully start selling or increase sales to Latam’s main market.


Make the most of Brazil's opportunities

171M internet user

171M internet user

The highest number
of potential online customers in the continent.

128M online shoppers

128M online shoppers

With 75% e-commerce penetration, Brazil is the biggest market in number of e-commerce consumers in Latam.

96% banking penetration

96% banking penetration

Opening up e-commerce access to even more people.

Market variety


Brazilians are heavy consumers of e-commerce, streaming, online gaming, and other digital goods, and are always seeking product variety and competitive prices.

Local payments are fundamental for reaching full potential

Even with banking penetration rising, Brazil still has a high number of people without access to credit cards (especially internationally-enabled ones). Thus, offering local payment methods — from innovative instant payment method Pix and the rise of e-wallets to traditional domestic-only debit cards and boletos — is fundamental to reach the entire consumer base of the country.


With PagSeguro, you can navigate this challenging scenario and make the most of Brazil's opportunities.

Domestic credit cards 46% 37%
Pix 15% 31%
E-wallets 12% 10%
Cash vouchers 11% 8%
International credit cards 10% 8%
Buy Now Pay Later 2% 4%
Debit cards 2% 1%
Bank transfers 1% 0%
Others* 1% 0%

Unlock Brazil's payment landscape with PagSeguro's solutions

Unlock Brazil’s payment landscape with PagSeguro’s Payment Processing. Sell to Brazilians in their local currency with local payment methods without the need of local entities or local bank accounts. Count on our payment processing with international settlement.
We are a local card acquirer in Brazil, ensuring you better approval rates, competitive processing fees, faster processing and high-level risk analysis.
Robust risk analysis: Our robust algorithms are built upon 17+ of experience in the digital goods sector
Count on expert account management and 24/7 local customer support for your clients in Portuguese
A solution with all you need: Offer total or partial refunds for processed payments through our API, and recent local methods such as Pix.
PagSeguro’s disruptive Payout solution is tailored for Brazil. Send instant single or mass payouts to Brazilians in local currency within minutes, with no traditional banking fees. Gain access to Brazil’s $ 18 billion payout market, with 12+ million recipients.
Truly instantaneous: Cross-border transfers cleared in a matter of minutes, not days
Reliable solution: High level of compliance to increase security and agility
Effortless operations: Funds are sent to recipients in Brazil through PagBank, without intermediaries
Multiple opportunities: Boost business innovation in social media, streaming, gaming, and many other markets

The reliability you deserve

PagBank PagSeguro
PagSeguro NYSE

PagSeguro is PagBank's (NYSE: PAGS) international division, one of the biggest fintech companies in Latam. Besides local payment solutions for foreign companies selling to Latam, it’s also a leading company of online payment methods and solutions for e-commerce, virtual stores, and physical commercial establishments in Brazil with over 7 million merchant customers, and 14M account holders in the second biggest digital bank in Brazil.


Also, it’s part of UOL GROUP, the leading Internet enterprise in Brazil with 108M unique users per month.

PagBank PagSeguro
PagSeguro NYSE

All you need to know about selling to Brazil