---
title: Brazil | Reach Latin America’s biggest market with local payments
description: "Learn all about the great opportunities of the Brazilian market, with relevant data about its consumers, and how we help you reach the #1 market in Latam."
---

- [CUSTOMER SUPPORT](https://customer.international.pagseguro.com/)
- [LOGIN](https://myaccount.international.pagseguro.com/)

![English](https://international.pagseguro.com/hubfs/flag_USA.png) EN 

[![Español](https://international.pagseguro.com/hubfs/flag_ES.png) ES](https://international.pagseguro.com/es?hsLang=es) [![中國人](https://international.pagseguro.com/hubfs/flag_CH.png) ZH](https://international.pagseguro.com/zh?hsLang=zh)

[![PagSeguro\_Primario-2](https://international.pagseguro.com/hs-fs/hubfs/PagSeguro_Primario-2.png?width=127&height=32&name=PagSeguro_Primario-2.png "PagSeguro_Primario-2")](https://international.pagseguro.com/?hsLang=en)

 Solutions  Coverage  Company  Resources [Talk to us](https://international.pagseguro.com/talk-to-us?hsLang=en)  Talk to us

![Solutions Icon](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/module-icons/blog.svg)

Solutions

A one-stop local payments solution for all your Latam payment needs. Reliable products with a unique value chain. 

[Payments](https://international.pagseguro.com/solutions?hsLang=en)

[Payment processing](https://international.pagseguro.com/payment-processing?hsLang=en) [Payout Solution](https://international.pagseguro.com/payout?hsLang=en) [Integrations](https://international.pagseguro.com/integrations?hsLang=en) [Payment Methods](https://international.pagseguro.com/payment-methods?hsLang=en)

 Value-Added Services

[Smart Fraud Prevention](https://international.pagseguro.com/anti-risk-analysis?hsLang=en) [Customer Support](https://international.pagseguro.com/customer-support?hsLang=en)

[Industries](https://international.pagseguro.com/industries-payment-solutions?hsLang=en)

[Betting](https://international.pagseguro.com/betting-payment-solutions?hsLang=en) [Online Gaming](https://international.pagseguro.com/online-gaming-payment-solutions?hsLang=en)

![Coverage Icon](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/module-icons/blog.svg)

Coverage

Learn about the 22 countries and 144 payment methods PagSeguro covers, and understand more about each market.

 Coverage

[Latam](https://international.pagseguro.com/coverage?hsLang=en) [Brazil](https://international.pagseguro.com/brazil) [Mexico](https://international.pagseguro.com/mexico?hsLang=en) [Colombia](https://international.pagseguro.com/colombia?hsLang=en) [Chile](https://international.pagseguro.com/chile?hsLang=en) [Peru](https://international.pagseguro.com/peru?hsLang=en)

 Payment Methods

[Pix in Brazil](https://international.pagseguro.com/pix-in-brazil-payment-methods?hsLang=en)

![Company Icon](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/module-icons/blog.svg)

Company

The history and the mission of PagSeguro (NYSE: PAGS), our offices, executives, and more about us.

[About us](https://international.pagseguro.com/about-us?hsLang=en)

[Legal](https://international.pagseguro.com/legal-compliance?hsLang=en)

![Resources Icon](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/module-icons/blog.svg)

Resources

Free expert content for you to dive into payment trends, market opportunities, and exclusive data.

[Blog](https://blog.international.pagseguro.com/?hsLang=en)

[Knowledge Hub](https://international.pagseguro.com/knowledge-hub?hsLang=en)

[Newsletter](https://insights.international.pagseguro.com/newsletter?hsLang=en)

[Payments Glossary](https://international.pagseguro.com/payments-glossary?hsLang=en)

[Cases](https://international.pagseguro.com/case-studies?hsLang=en)

[Documentations](https://developers.boacompra.com)

# BRAZIL, THE #1 MARKET IN LATAM

![Brazil Illustration](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/brazil-hero.svg "Brazil Illustration")

 A $ 153 billion e-commerce market, the largest country in Latin America represents a complex, but tremendously lucrative market. Discover the key points every foreign merchant should know when expanding their business to Brazil. With PagSeguro, you can successfully start selling or increase sales to Latam’s main market.

 GET STARTED NOW

![PAGS\_ilustra-site\_\_brazil](https://international.pagseguro.com/hs-fs/hubfs/PAGS_ilustra-site__brazil.png?width=795&height=824&name=PAGS_ilustra-site__brazil.png "PAGS_ilustra-site__brazil")

## Make the most of Brazil's opportunities

![171M internet user](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/171m-users.svg "171M internet user")

### 171M internet user

The highest number  
 of potential online customers in the continent.

![128M online shoppers](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/128m-shoppers.svg "128M online shoppers")

### 128M online shoppers

With 75% e-commerce penetration, Brazil is the biggest market in number of e-commerce consumers in Latam.

![96% banking penetration](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/96-banking-penetration.svg "96% banking penetration")

### 96% banking penetration

Opening up e-commerce access to even more people.

![Market variety](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/market-variety.svg "Market variety")

### Market variety

Brazilians are heavy consumers of e-commerce, streaming, online gaming, and other digital goods, and are always seeking product variety and competitive prices.

## Local payments are fundamental for reaching full potential

Even with banking penetration rising, Brazil still has a high number of people without access to credit cards (especially internationally-enabled ones). Thus, offering local payment methods — from innovative instant payment method Pix and the rise of e-wallets to traditional domestic-only debit cards and boletos — is fundamental to reach the entire consumer base of the country.

 

**With PagSeguro, you can navigate this challenging scenario and make the most of Brazil's opportunities.**

![payments-table-header](https://international.pagseguro.com/hs-fs/hubfs/payments-table-header.png?width=309&height=142&name=payments-table-header.png)

|  | Domestic credit cards | 46% | 37% |
| --- | --- | --- | --- |
|  | Pix | 15% | 31% |
|  | E-wallets | 12% | 10% |
|  | Cash vouchers | 11% | 8% |
|  | International credit cards | 10% | 8% |
|  | Buy Now Pay Later | 2% | 4% |
|  | Debit cards | 2% | 1% |
|  | Bank transfers | 1% | 0% |
|  | Others\* | 1% | 0% |

*\* Includes prepaid cards, direct carrier billing, cash on delivery, and other miscellaneous payment methods*

## Unlock Brazil's payment landscape with PagSeguro's solutions

 PAYMENT PROCESSING SOLUTION

**Unlock Brazil’s payment landscape with PagSeguro’s Payment Processing.** Sell to Brazilians in their local currency with local payment methods without the need of local entities or local bank accounts. Count on our payment processing with international settlement.

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payment-solution-globe.svg)

**We are a local card acquirer in Brazil**, ensuring you better approval rates, competitive processing fees, faster processing and high-level risk analysis.

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payment-solution-notepad.svg)

**Robust risk analysis:** Our robust algorithms are built upon 17+ of experience in the digital goods sector

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payment-solution-human.svg)

**Count on expert account management** and **24/7 local customer support** for your clients in Portuguese

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payment-solution-note.svg)

**A solution with all you need:** Offer total or partial refunds for processed payments through our API, and recent local methods such as Pix.

 SOLUTION IN DETAIL

 PAYOUT SOLUTION

**PagSeguro’s disruptive Payout solution is tailored for Brazil.** Send instant single or mass payouts to Brazilians in local currency within minutes, with no traditional banking fees. Gain access to Brazil’s $ 18 billion payout market, with 12+ million recipients.

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payout-solution-clock.svg)

**Truly instantaneous:** Cross-border transfers cleared in a matter of minutes, not days

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payout-solution-shield.svg)

**Reliable solution:** High level of compliance to increase security and agility

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payout-solution-bank.svg)

**Effortless operations:** Funds are sent to recipients in Brazil through PagBank, without intermediaries

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/home/payout-solution-chess.svg)

**Multiple opportunities:** Boost business innovation in social media, streaming, gaming, and many other markets

 SOLUTION IN DETAIL

## The reliability you deserve

![PagBank PagSeguro](https://22282279.fs1.hubspotusercontent-na1.net/hub/22282279/hubfs/logos-pagseguro-ajustados.png?width=309&height=37&name=logos-pagseguro-ajustados.png "PagBank PagSeguro")

![PagSeguro NYSE](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/logo-pagsnyse.svg "PagSeguro NYSE")

PagSeguro is PagBank's (NYSE: PAGS) international division, one of the biggest fintech companies in Latam. Besides local payment solutions for foreign companies selling to Latam, it’s also a leading company of online payment methods and solutions for e-commerce, virtual stores, and physical commercial establishments in Brazil with over 7 million merchant customers, and 14M account holders in the second biggest digital bank in Brazil.

 

Also, it’s part of UOL GROUP, the leading Internet enterprise in Brazil with 108M unique users per month.

![PagBank PagSeguro](https://22282279.fs1.hubspotusercontent-na1.net/hub/22282279/hubfs/logos-pagseguro-ajustados.png?width=309&height=37&name=logos-pagseguro-ajustados.png "PagBank PagSeguro")

![PagSeguro NYSE](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/brazil/logo-pagsnyse.svg "PagSeguro NYSE")

## All you need to know about selling to Brazil

 ACCESS OUR BLOG

![](https://international.pagseguro.com/hubfs/raw_assets/public/lemonade/images/pagseguro-logo.svg)

 Solutions [Payments](https://international.pagseguro.com/solutions?hsLang=en) [Payment processing](https://international.pagseguro.com/payment-processing?hsLang=en) [Payout Solution](https://international.pagseguro.com/payout?hsLang=en) [Integrations](https://international.pagseguro.com/integrations?hsLang=en) [Payment Methods](https://international.pagseguro.com/payment-methods?hsLang=en)  Value-Added Services [Smart Fraud Prevention](https://international.pagseguro.com/anti-risk-analysis?hsLang=en) [Customer Support](https://international.pagseguro.com/customer-support?hsLang=en) [Industries](https://international.pagseguro.com/industries-payment-solutions?hsLang=en) [Betting](https://international.pagseguro.com/betting-payment-solutions?hsLang=en) [Online Gaming](https://international.pagseguro.com/online-gaming-payment-solutions?hsLang=en)

 Coverage  Coverage [Latam](https://international.pagseguro.com/coverage?hsLang=en) [Brazil](https://international.pagseguro.com/brazil) [Mexico](https://international.pagseguro.com/mexico?hsLang=en) [Colombia](https://international.pagseguro.com/colombia?hsLang=en) [Chile](https://international.pagseguro.com/chile?hsLang=en) [Peru](https://international.pagseguro.com/peru?hsLang=en)  Payment Methods [Pix in Brazil](https://international.pagseguro.com/pix-in-brazil-payment-methods?hsLang=en)

 Company [About us](https://international.pagseguro.com/about-us?hsLang=en) [Legal](https://international.pagseguro.com/legal-compliance?hsLang=en)

 Resources [Blog](https://blog.international.pagseguro.com/?hsLang=en) [Knowledge Hub](https://international.pagseguro.com/knowledge-hub?hsLang=en) [Newsletter](https://insights.international.pagseguro.com/newsletter?hsLang=en) [Payments Glossary](https://international.pagseguro.com/payments-glossary?hsLang=en) [Cases](https://international.pagseguro.com/case-studies?hsLang=en) [Documentations](https://developers.boacompra.com)

CONTACTS

<https://www.youtube.com/@pagsegurointernational>

[Talk to us](https://international.pagseguro.com/talk-to-us?hsLang=en)

![English](https://international.pagseguro.com/hubfs/flag_USA.png) English 

[![Español](https://international.pagseguro.com/hubfs/flag_ES.png) Español](https://international.pagseguro.com/es?hsLang=es) [![中國人](https://international.pagseguro.com/hubfs/flag_CH.png) 中國人](https://international.pagseguro.com/zh?hsLang=zh)

Copyright 2022 PagSeguro © All rights reserved - PAGSEGURO TECNOLOGIA LTDA. - CNPJ/MF 06.375.668/0001-08 - Av. Brigadeiro Faria Lima, 1.384 - São Paulo/SP - CEP 01452-002